The Gray Market, in the face of the sale of authentic products, is a phenomenon that damages both brands and consumers. It is a business model that is not illegal: with respect to commercial regulations, it just exploits the legal loopholes that exist in the global market.. The rising wave of e-ecommerce unleashed by the pandemic has led to a surge in daily online transactions on international market scales, which has made it increasingly difficult to identify products sold especially in the parallel luxury market. https://www.vericode.it/en/news/gray-market-what-it-how-it-works-and-how-counteract-it